Widgetbox

In recent years, short-form video content has completely transformed how we take in information and entertainment online. With platforms like TikTok, Instagram Reels, and YouTube Shorts, audiences have come to expect quick, engaging, and visually captivating stories that last under a minute. Now, LinkedIn — the largest professional network out there — is jumping on trend of linkedIn short form videos, opening up exciting new avenues for businesses, thought leaders, and creators alike.

If you’re still sticking to just text posts and lengthy articles on LinkedIn, you might be missing out on one of the platform’s most vibrant tools for boosting engagement and enhancing brand visibility: short-form video.

In this blog, we’ll explore what LinkedIn short-form video is all about, why it’s effective, and how you can leverage it to polish your professional image and expand your audience.

What is LinkedIn Short-Form Video?

Short-form videos on LinkedIn typically spans from 30 seconds to two minutes, crafted to deliver quick, digestible, and visually engaging messages. Unlike lengthy webinars or pre-recorded presentations, these short videos aim to pique curiosity and prompt action — whether that’s clicking a link, following a page, or leaving a comment.

This format has become a vital part of LinkedIn’s content landscape, giving professionals a genuine way to humanize their brand, share insights, and establish themselves as thought leaders without overwhelming their audience.

Why Short-Form Video Works So Well on LinkedIn

In contrast to platforms that focus solely on entertainment, LinkedIn’s short-form video space is all about delivering value — and doing it quickly.

Here’s why short videos shine on LinkedIn:

✅ Eye-Catching Visuals: Video naturally grabs attention more effectively than text or still images. A well-crafted video, especially one that starts with a strong hook, encourages users to stop scrolling.

✅ Time-Saving: Professionals often check LinkedIn in between meetings or during brief breaks, making short videos a perfect fit for their busy schedules.

✅Algorithm Love: LinkedIn really favors native video posts in its feed, especially those that get some early engagement.

✅ Authenticity Over Perfection: You don’t need a high-end production for short-form videos. A genuine, value-packed clip shot on your smartphone can often outshine those slick corporate promos.

In a nutshell, short-form video cuts through the clutter, making your content not just memorable but also shareable in a space that thrives on networking and learning.

Types of Short-Form Videos You Can Post on LinkedIn

When you think of LinkedIn, don’t just picture resumes and job listings. Short-form videos give you a chance to showcase your brand or personal identity in a creative yet professional way.

Here are some impactful video ideas to consider:

1️⃣ Personal Branding Stories

Share a bit about yourself, give a sneak peek into your day, or discuss your professional journey. Let people connect with the real you behind that LinkedIn profile picture.

2️⃣ Industry News & Updates

Offer your take on the latest trends, market shifts, or recent news. Short, insightful commentary can help establish you as a thought leader in your field.

3️⃣ Micro-Tutorials or Quick Tips

Provide bite-sized lessons on a specific skill or software tool that’s relevant to your niche. Think along the lines of “3 Quick Productivity Hacks for Remote Teams” or “How to Use ChatGPT for Market Research.”

4️⃣ Behind-the-Scenes (BTS) Glimpses

Give viewers a look at your work process, product launches, remote setups, office atmosphere, or even how you nurture client relationships.

5️⃣ Product Demos & Feature Highlights

Use short videos to showcase how your product addresses a specific problem. These mini-tutorials serve as a gentle way to pique the interest of potential leads.

How to Create Impactful LinkedIn Short-Form Videos

Making an effective short-form video isn’t about having the fanciest equipment or editing software. It’s all about delivering clear, authentic, and valuable content. Here are some key tips:

🔥 **Hook the Viewer in the First 3 Seconds**

Your introduction should grab attention right away—start strong!

🎯 Deliver One Clear Message  

Keep it simple! Avoid cramming too many ideas into a single video. Focus on one clear point to make your message stand out.

💬 Add Subtitles or Captions  

A lot of users scroll through their feeds with the sound off, especially in professional environments. Subtitles can help get your message across.

📱 Prioritize Vertical or Square Video  

Mobile-friendly formats fit better in LinkedIn’s feed and are easier for viewers to engage with.

#️⃣ Use Relevant Hashtags and Mentions  

Hashtags are great for categorizing your content and expanding its reach. Plus, tagging people or companies can spark more interaction.

✅ End with a Clear Call-To-Action  

Encourage your viewers to comment, follow, visit your website, or check out another resource. A clear call-to-action can make a big difference!

Embedding LinkedIn Short-Form Videos on Your Website  

Why keep your LinkedIn content confined to just LinkedIn? You can give your short-form videos a longer life and wider reach by embedding them on your website.

Here’s how to do it:

💡 Native Embedding: LinkedIn lets you create embed codes for public posts, including videos. Just copy the code and paste it into your website’s HTML.

⚡ Third-Party Tools: Services like Tagembed simplify the process by automatically pulling in your LinkedIn short-form videos and displaying them in stylish widgets — no tech skills required!

Embedding your videos can make your website more dynamic, boost user engagement, and even improve your SEO by keeping visitors on your page longer.

Conclusion

Short-form video on LinkedIn isn’t just a fleeting fad — it’s becoming a vital tool for professional communication. Whether you’re running a business, freelancing, marketing, or leading a team, these brief videos can really bring your brand to life, establish your authority, and create genuine connections in a crowded digital landscape.

And here’s the best part: you don’t need a fancy film studio or a massive budget to get started. With a clear message, a genuine approach, and a smart posting strategy, you can begin to grab attention, build trust, and ignite conversations — all through short-form video on LinkedIn.