LinkedIn Feed Widgets: A Complete Guide for Businesses in 2025

LinkedIn has evolved far beyond a professional networking site. Today, it’s a powerful platform for businesses to showcase their brand, engage with audiences, and generate high-quality leads. But posting content on LinkedIn alone isn’t always enough to capture attention. That’s where a LinkedIn feed widget comes in. By embedding your LinkedIn feed directly on your website, you can amplify engagement, showcase social proof, and give visitors a real-time look at your brand’s activity.

In this guide, we’ll dive into everything you need to know about LinkedIn feed widgets, including what they are, why they matter, and how to implement them effectively to boost both engagement and conversions.

What is a LinkedIn Feed Widget?

A LinkedIn feed widget is an embedded display of your LinkedIn content on your website. Think of it as a live window showing your posts, company updates, and articles directly to your site visitors.

Here’s what makes it valuable:

Shows your LinkedIn posts, articles, and updates in real time.
Can be customized to match your website’s branding.
Works on mobile and desktop, making your content accessible to all visitors.

By integrating a LinkedIn feed, you’re not just displaying content—you’re creating a dynamic, engaging experience that builds credibility and encourages interaction.

Why Businesses Should Use LinkedIn Feed Widgets?

Embedding a LinkedIn feed on your website offers multiple benefits for businesses:

Build Trust and Authority: Visitors see that your company is active, professional, and engaged in the industry.
Increase Engagement: Readers can interact with posts and articles without leaving your website.
Enhance Social Proof: Showcasing real-time updates and employee posts creates credibility.
Drive Leads and Conversions: Engaged visitors are more likely to follow your LinkedIn page, subscribe to newsletters, or inquire about services.

A LinkedIn feed widget turns static website pages into live content hubs, giving visitors a reason to stay, explore, and engage.

How LinkedIn Feed Widgets Work?

LinkedIn feed widgets pull your content from the platform and display it on your website. You can use either LinkedIn’s native embedding features or third-party tools like Tagembed for more customization and analytics.

Key features include:

Content Filtering: Choose which posts, articles, or updates to display.
Customizable Layout: Match the widget’s colors, fonts, and style with your website.
Mobile Responsiveness: Ensure your feed looks great on phones and tablets.

Third-party tools offer additional benefits like moderation, analytics, and advanced design options, making it easier to maintain a polished and engaging feed.

Benefits of Embedding LinkedIn Feeds on Your Website

Here’s why embedding a LinkedIn feed can make a significant impact:

Boost Engagement: Visitors can like, comment, and share your LinkedIn content without leaving your site.
Strengthen Brand Credibility: An active feed demonstrates professionalism and authority.
Showcase Achievements: Highlight milestones, awards, and employee success stories.
Grow LinkedIn Followers: Encourage website visitors to follow your LinkedIn page for updates.

Embedding feeds is particularly effective on landing pages, product pages, or blog posts where you want to showcase credibility and social proof.

Step-by-Step Guide to Adding a LinkedIn Feed Widget

Option 1: Using LinkedIn’s Official Embed Tool

Go to the LinkedIn post or article you want to display.
Click the “…” menu and select “Embed this post.”
Copy the generated embed code.
Paste the code into your website’s HTML where you want the feed to appear.

Option 2: Using a Third-Party Tool like Tagembed

Sign up for Tagembed and connect your LinkedIn account.
Select the content you want to display—posts, company updates, or articles.
Customize the layout, colors, and fonts to match your website.
Generate the embed code and place it on your website.

Pro Tips:

Use a mix of posts, articles, and employee-generated content to keep the feed dynamic.
Test your embedded feed on mobile and desktop to ensure responsiveness.
Moderate content regularly to maintain relevance and professionalism.

Best Practices for LinkedIn Feed Widgets

To get the most out of your LinkedIn feed widget:

Keep Content Fresh: Regularly update your LinkedIn page to ensure the feed remains dynamic.
Show a Variety of Content: Include posts, articles, announcements, and UGC to engage visitors.
Match Website Branding: Align the widget’s colors, fonts, and layout with your site.
Monitor Engagement: Track clicks, likes, and interactions on embedded feeds to measure impact.

Following these best practices ensures your widget is visually appealing, functional, and highly engaging.

How LinkedIn Feed Widgets Help with SEO

LinkedIn feed widgets can also indirectly improve your website’s SEO:

Increase Dwell Time: Visitors spend more time engaging with interactive feeds.
Lower Bounce Rates: Engaged visitors are more likely to explore other pages.
Social Proof Signals: Active feeds show engagement to search engines and users alike.
Internal Linking: Embedded posts may link to other pages, driving traffic and authority.

When paired with other SEO strategies, LinkedIn feed widgets can enhance both user experience and search visibility.

Real-World Examples

Here’s how some businesses benefit from LinkedIn feed widgets:

B2B SaaS Company: Embedded LinkedIn updates on the homepage, resulting in a 25% increase in followers within three months.
Recruitment Agency: Displayed employee posts and company culture updates via embedded feeds, improving website engagement by 30%.
Marketing Agency: Featured thought leadership content and client success stories, driving more inquiries through their contact page.

These examples show the tangible value of embedding LinkedIn feeds for businesses of all sizes.

Conclusion

LinkedIn feed widgets are a must-have for businesses in 2025 looking to boost engagement, credibility, and conversions. By embedding your LinkedIn content, you can:

Showcase real-time updates and social proof
Encourage interaction and build community
Increase website dwell time and engagement
Grow LinkedIn followers and generate leads

Start embedding LinkedIn feeds today using Tagembed to create a professional, interactive, and dynamic experience for your website visitors. By connecting your website and LinkedIn presence, you not only enhance your brand’s credibility but also maximize engagement and business growth.

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